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January 2010 |
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| Ideas | |
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Yes, there's an App for that, but is it right
for the brand?
By Richard Pasqua
I've been diving deeper into mobile design and mobile brand strategy for clients and recently published my first iPhone app. I learned a lot about the mobile industry along the way — the technologies involved, new design standards, and now, mobile marketing. One thing has become very evident — and perhaps it doesn't take a digital brand specialist to see it — most brands are making the same mistakes with apps that we all made with early websites.
We all rush to add a new platform without understanding how it works and what it means to our brands.
To read more about how to use the branded mobile app, click here.
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| Awards | |
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Siegel+Gale Clients Rack Up 31 Awards in 2009 for Branding and Interactive Design
Siegel+Gale clients wrapped up 2009 with a variety of awards from some of the industry's most reputable branding competitions. From healthcare to financial services, and
non-profit to retail, brands representing a spectrum of industries received recognition for outstanding branding and
interactive projects.
Siegel+Gale congratulates all of its clients on these
impressive achievements.
To read more about the award-winning work, click here. |
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| Events | |
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January 2010
Event Preview: National Association of Television Program Executives Market and Conference
January 25-27, 2010
Mandalay Bay Resort
Las Vegas, NV
Join Siegel+Gale representatives and learn about the newest innovations in multi-platform video content at this premier B2B show for executives in television programming. For more information on this event, click here.
Event Preview: The Conference Board Corporate Image and Branding Conference
January 28-29, 2010
Westin New York at Times Square
New York, NY
Take advantage of this occasion to learn with Siegel+Gale and steer your brand toward the emerging opportunities in this era of social media and global competition. For more information on this event, click here.
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| Highlight | |
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Siegel+Gale Names David Srere and
Howard Belk Co-CEOs
Siegel+Gale has appointed Chief Strategy Officer David Srere and Chief Creative Officer Howard Belk to co-chief executive officers. The two assume management responsibility from Siegel+Gale founder, Alan Siegel, who has led the global strategic branding firm as CEO for 40 years.
The appointment solidifies the firm's commitment to strategic and creative integration, while heightening the platform for remaining Chairman Alan Siegel to serve as global ambassador of simplicity.
To read more about the new roles of
David Srere, Howard Belk and Alan Siegel, click here. |
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| Contact Us | |
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If you would like to learn more about how Siegel+Gale's services can help your brand excel, contact us here. |
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