 |
 |
February 2010 |
|
| Ideas | |
|
|
|
|
|
3 signs of poor brand management
in the digital age
By Matthew Loebman, Brand Strategist
Originally presented in iMedia Connection
Behind every great brand, there is a strong, visionary leader. Take the usual suspects: Mark Zuckerberg at Facebook, Jeff Bezos at Amazon, and of course, Steve Jobs at Apple. All three are strong leaders who have crafted the enduring experiences that bring their creative visions to life. We live in the world they create for us, and pay good money to do so. But if their bold and beautiful branding is a sign of managerial geniuses at work, is the reverse true? Do weak brands signal weak management?
To read more about how to manage your brand in the digital age, click here.
|
 |
|
|
|
| Events | |
|
|
|
|
|
March 2010
Event Preview: CTIA Wireless 2010
March 23-25, 2010
Las Vegas Convention Center
Las Vegas, NV
Join Siegel+Gale at the International CTIA Wireless Show in Las Vegas. Spend three days learning and networking at the premier event where the wireless communications, broadband and mobile web computing data industries converge.
For more information on this event, click here.
Event Preview: The Conference Board Customer Experience
Management Conference
March 24-25, 2010
Intercontinental The Barclay
New York, NY
Learn how to enhance the customer experience with Siegel+Gale and some of the nation's leading B2B, B2C and non-profit organizations at the Conference Board's Customer Experience Management Conference in New York City. Explore the most innovative ways to engage executive leadership, initiate technology platforms and align corporate culture to benefit the customer.
For more information on this event, click here.
|
|
|
| Case Study | |
|
|
|
|
|
Invested Here
Washington Federal is a regional financial services institution with more than $11 billion in assets and 150 branches. After decades of stable growth, the company sought to grow its business by adding business banking and commercial real estate. Washington Federal activated this growth strategy by acquiring like-minded organizations in New Mexico and Washington.
With this growth and its future aspirations, Washington Federal decided that for business, reputation and brand alignment reasons, it would be prudent to unify its culture, communications, and brand equities through a compelling brand strategy and identity.
To read the full case study, click here.
|
|
|
| Highlight | |
|
|
|
|
|
Alan Siegel Addresses America's Crisis of Complexity at TED 2010
Photo above from the TED Conference Photostream
As a champion for simplicity, Alan Siegel, founder and chairman of Siegel+Gale took his message of clarity, transparency and empathy to the global audience of TED 2010.
From unclear credit card agreements to complexity in government correspondence, Siegel explained why now is the time to simplify communications among business and government to restore consumer trust in the public and private sectors.
To read Alan Siegel's full speech from TED 2010, click here.
|
|
|
| Contact Us | |
|
|
|
|
|
|
If you would like to learn more about how Siegel+Gale's services can help your brand excel, contact us here. |
|
|
|
