Simply Informed, April 2010: Be truthful about your brand, Federal agencies' purpose a mystery to most Americans, and Defining a brand in a changing environment
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Ideas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Research Insights. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Federal agencies' purpose a mystery to
most Americans
The Obama Administration has a ready-made opportunity to improve the public's perception of the federal government through improved communications. First it must do a better job of overcoming a "crisis of complexity" that leaves a majority of Americans unclear about the nature and breadth of services federal agencies provide, according to a new telephone poll of 1,000 people created by Siegel+Gale and conducted by Ipsos Public Affairs.
Read more survey results now |
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Case Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Defining a brand in a changing environment
Demerging from a public sector developmental body into your own profit-making organization can be challenging, but this is exactly what the International Islamic Trade Finance Corporation (ITFC) had to do. The ITFC partners and competes with commercial banks requiring a brand positioning that is market-facing, and a set of brand values that fosters a market-competitive way of working.
Read the case study now |
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| Branding Today. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Event Preview: May 2010
Silicon Valley Brand Forum
May 4, 2010
Hewlett Packard
Palo Alto, CA
Join Siegel+Gale, sponsor of the Silicon Valley Brand Forum in Palo Alto, California. Learn about best practices in branding including how to deepen brand relationships with customers.
Read more about the event
Events Recap: April 2010
The CMO Club Thought Leadership Summit
In case you missed it, David Srere, co-president and CEO, Siegel+Gale addressed CMOs on the power of organizational purpose.
Read more about David's presentation
Read David's whitepaper on purpose
ad:tech
At ad:tech in San Francisco, Thomas Mueller, global director, dynamic media, spoke to interactive marketers about digital demographics and how to connect with the boomer generation—a highly influential group of consumers. Thomas revealed key insights into the boomer mindset and shared case studies of three organizations that have implemented successful campaigns targeting this group.
Columbia Business School
Bringing the branding profession to the classroom, Group Director, Strategy, Renee Peet and Global Creative Director, American Express, Anne Swan spoke to global marketing students at Columbia University. The two demonstrated how design can be used to connect consumers in both B2C and B2B environments, resulting in increased sales volume, internal and external brand enthusiasm and customer adoption and retention.
Peet and Swan presented on the role of design in global marketing, highlighting three case studies that showed how interactive, graphic, structural and architectural design all work to create memorable brand experiences.
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Simple is Smart. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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How we see simple as smart
Every day, we interact with a variety of brands. The brands we love are those that slip into our lives and transform even the most mundane of activities into experiences we savor. Often times the most powerful experiences tend to be the most simple. The famous ones include the interface on the iPhone and the Google home page search bar.
At Siegel+Gale, simplicity doesn't just sneak into our lives—it's a truly a way of life. As employees, we're tuned in to those elegantly simple, surprisingly fresh, ideas that improve our lives in and out of the office. When we like what we see, we're happy to share. In this quick video, employees from around the globe show how the simple things in life can be fun, efficient and of course smart. Look for more examples of how we see simple as smart in the future!
Play video now |
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Announcements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Awards
+ Siegel+Gale ranks #4 in the branding and identity category of Advertising Age's Agency Report 2010. The firm is also listed as #190 among more than 800 U.S. agencies from all disciplines.
+ Siegel+Gale's work for Saunders receives an Official Honoree from the 14th Annual Webby Awards in the Real Estate Category.
+ Siegel+Gale's work for ITFC wins gold for best rebrand at the UK's Transform Awards.
Siegel+Gale in the news
+ Siegel+Gale Founder and Chairman Alan Siegel shares his experience in designing the NBA logo in the Los Angeles Times article, "Tracing the history of the NBA’s silhouette logo."
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