ShoZu: 1  2 siegel+gale  
Energizing Brand Communications After having refined the ShoZu logo and developed its new and zestful Tone of Voice, we developed key communications applications — such as stationery, posters, literature and websites — that redefined ShoZu as an energetic high profile brand. We addressed the challenge of a hybrid brand (that speaks to both consumers as a product, and to investors and partners as a company) by balancing the visual and verbal language of ShoZu to ensure maximum consumer appeal with sufficient corporate gravitas.