Norsch Hydro: 1  2  3  4 siegel+gale  
Projecting Brand Values Through Pictures A primary component of the Tone of Voice was a new and unique photographic style. The brand strategy explained Hydro’s “viability” role through three strands: a bond with the earth, a sacred human trust and a commitment to progress. We defined three streams of photography to directly reflect that: nature, society and business. 'Nature' was articulated through distinctive aerial photography, achieving a clean, elegant and serene style. “Society” and “business” were captured through a dynamic reportage photography featuring products in use and Hydro sites in action.