Norsch Hydro: 1  2  3  4 siegel+gale  
Redefining a Global Brand Norsk Hydro, the Fortune 500 oil and aluminium company, came to us with a desire to express the company's new positioning as a contributor to the creation of a more 'viable society'. We developed a distinctive Tone of Voice incorporating a visual language that draws on Scandinavia's reputation for design elegance and contemporary aesthetics. To promote the new Hydro brand positioning, we designed the corporate brochure and annual report which heralded the radical change in Hyrdo's communications style to both internal and external stakeholders.