NICE: 1  2  3 siegel+gale  
Applying Best Practices As a technology firm, electronic applications were critical to NICE's communication. We designed a new PowerPoing™ template using the graphic elements of the new brand expression, and re-designed the corporate website that launched NICE's new identity and brand expression. Our work was completed by the development of comprehensive Brand Guidlelines, which covered the brand's definition, naming conventions, writing style and expression in print and electronic environments.