Magic4: 1  2  3 siegel+gale  
Maximizing Brand Visibility We developed a communication strategy based on Magic4's new positioning and identity, which included a messaging matrix prioritizing different high-level messages and relevant proof points for its audiences and channels. These were first used in a brand video at the 3GSM conference in Cannes, where the new brand was launched. In addition to the movie, we designed Magic4's booth and all communications and environmental materials to establish their brand profile at the conference.