Magic4: 1  2  3 siegel+gale  
Creating Brand Differentiation Magic4, the UK-based mobile messaging software provider, was growing from a small energetic start-up into a world leader in mobile messaging software. To help Magic4 make the transition to a mature technology leader, we defined a brand strategy around a clear point of differentiation: providing 'seamless messaging' through superior interoperability. That idea was then translated into the visual concept of light rays to reflect the idea of a 'seamless' experience.