JN - Live: 1  2  3 siegel+gale  
Appealing to Worldwide Audiences To appeal to JN Account-holders in the U.S. and Britain as well, the new brand had to retain an undoubtedly Jamacian essence and be modern enough to 'hold its own' against competitive international brands. At the same time, it needed to be straight forward so as to attract non web-savvy audiences. Supporting elements like simple iconography, and a contemporary photographic style with a local flavour, inspired confidence and created a fresh and universal appeal.