JN - Live: 1  2  3 siegel+gale  
Emphasizing Benefits, Not Features By focusing on what the new service makes possible — spending more time doing the things we like and less time banking — the brand celebrated Jamacian people's diverse lifestyles, be they entertainment, work or family driven. We named it 'Live' and developed the tagline 'Get more out of life' with a playful colourful logo held in a tilted screen-shape, representing the energy of the new 'electronic' brand. The logo was applied to different channels — from large billboards to WAP based applications.