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Creating a Brand Experience Beyond the creation of the name and identity for the Juice brand, our work included many extensions to the brand — from designing the literature system, user guide and retail environment, through to creating a host of support merchandise and setting up staff training programmes. The Juice brand experience was further enhanced through the deign of a Juice brand brochure. Used as an educational launch piece to reflect the sexiness of the brand, the brochure also served to entice users to try Juice.