Eurotel: 1  2  3  4  5 siegel+gale  
Moving the Brand Forward As the first mobile operator in the Czech Republic, Eurotel dominated the market in the 1990's, but by the end of the decade realized it needed to reposition the brand in the face of new competition. We refined Eurotel's exisiting brand strategy, reinforcing the company's vision that everyone should be able to get more out of life. We helped Eurotel bring the strategy to life through the brand's identity, advertising, signage, and other applications, as well as staff behavior and the products and services that Eurotel offered.