Dolce: 1  2  3 siegel+gale  
Creating a 'buzz' in the market The logo and tone of voice of Dolce celebrated variety and richness of experience through strong use of vivid colours, coupled with soft rounded typography that implied a sense of indulgence, and the tagline 'enjoy a richer life'. The rich, colourful language stood out in the Romanian marketplace of mostly monotone brands, creating a clear sense of excitement and celebration — which proved helpful in gaining internal enthusiasm in the company and building fast awareness in the marketplace.