Daiichi Sankyo: 1  2  3  4  5  6  results siegel+gale  
Given less than seven weeks to develop a comprehensive brand strategy, visual identity system, Web site, and launch plan. Siegel+Gale compiled a composite team of researchers, strategists, creative, and interactive experts to develop the big ideas that would drive Daiichi Sankyo ever upward in a burgeoning U.S. pharmacuetical market. We quickily realized that this wasn't ordinary Big Pharma. The two companies came together with a clear vision and a comprehensive approach. They didn't sacrifice people for profit. They gave equal weight to science and marketing, research and development, figures and lives. This pharma was well balanced. This led directly to the Daiichi Sankyo brand promise: Adding to the balance of life.