Now This is One Elegant Solution For the last several decades, American Express has built its reputation on prestige for wealthy, jet-setting clients. The most significant card release in a decade, One from American Express is for a new demographic: those who need a financial tool rather than a status symbol. Dramatic simpification of proprietary iconography (eschewing elaborate filigree patterns for a modernized Centurion and a simple twist on the trademark border), make One more contemporary and dynamic than the signature card family (e.g.: Green or Gold), while retaining recognizable association with world-renowned American Express quality.