A dramatic departure In 2006, the merger of four industry leaders created a $4.5 billion logistic giant. The new company turned to Siegel+Gale for a name and visual identity. The name "Agility" was selected for it's effectiveness in conveying speed, dexterity, and responsiveness. The name also represents "a dramatic departure from those used by other global logistics companies" said Sven Seger, Executive Creative Director for Siegel+Gale. The name is paired with an imaginative dragon symbol, creating emotional associations that immediately set the company apart. In many cultures, dragons have been associated with trade, as well as strength, power, independence, wisdom, and leadership.