2011 Global Brand Simplicity Index
Simplicity is elemental, essential and profitable. In Siegel+Gale's second annual Global Brand Simplicity Index™ we dive deeper, quantifying the impact of technology and taking an industry-specific look to identify and analyze which attributes of simplicity actually impact consumer perceptions. Then, we reveal how brands can use simplicity to gain loyalty (Net Promoter Score), better serve customers and boost profits.
Our 2011 survey of more than 6,000 people in seven countries across three continents uncovers respondents’ perceptions of numerous brands. The findings demonstrate consumers’ demand for simpler communications and experiences across industries and around the globe.
The study also:
- Pinpoints the impact of technology on simplicity
- Highlights the advantage of making products and services accessible for human interaction
- Reveals the monetary rewards for brands that prove themselves simplicity winners
The top 10 brands of the Global Brand Simplicity Index are:
How do these results compare to last year?
Learn more about how brands can leverage simplicity to gain customer loyalty and boost profits:
Tagscomplexity, consumer perceptions, Global Brand Simplicity Index, Net Promoter Score, simpler communications
Popular tags:Apple brand brand experience brand identity branding brand loyalty brand promise brands brand strategy complexity customer experience customer loyalty design Global Brand Simplicity Index marketing naming plain language purpose Siegel+Gale simplicity simplification social media visual identity