2011 Global Brand Simplicity Index: United States

Simplicity is elemental, essential and profitable. In Siegel+Gale's second annual Global Brand Simplicity Index™ we dive deeper, quantifying the impact of technology and taking an industry-specific look to identify and analyze which attributes of simplicity actually impact consumer perceptions. Then, we reveal how brands can use simplicity to gain loyalty (Net Promoter Score), better serve customers and boost profits.

Our 2011 survey of more than 6,000 people in seven countries across three continents uncovers respondents’ perceptions of numerous brands. The findings demonstrate consumers’ demand for simpler communications and experiences across industries and around the globe.

The study also:

  • Pinpoints the impact of technology on simplicity
  • Highlights the advantage of making products and services accessible for human interaction
  • Reveals the monetary rewards for brands that prove themselves simplicity winners

The top 10 brands of the United States Brand Simplicity Index are:

Top 10 U.S. brandsHow do these results compare to last year?

Learn more about how brands can leverage simplicity to gain customer loyalty and boost profits:

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