2010 Global Brand Simplicity Index: United States

In Siegel+Gale's first annual Global Brand Simplicity Index™, we ponder the following question: Does simplicity matter? And the answer is yes.

Our comprehensive survey of more than 6,000 consumers across seven countries in North America, Europe, the Middle East and Asia uncovers the points of complexity and simplicity in people's lives. It also explores the emotional and economic value people place on having a more simplified experience with brands in different industries.

In addition to the qualitative and quantitative information on specific brands and industries around the globe, we used the survey results to develop the first-ever Global Brand Simplicity Index, which generates a rating of each brand on the simplicity/complexity of their interactions and communications relative to their industry peers.

The top 10 brands of the United States Brand Simplicity Index are:

For more insight regarding simplicity and its value for brands in the United States marketplace:


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