SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Dominick Ricci and Julie Lee about Siegel+Gale’s work for Quicken.
It’s Tax Day again. And being a brand strategy agency, Siegel+Gale likes to question, interrogate and reimagine society’s systems. So at the request of Bloomberg, Siegel+Gale’s simplification and design teams redesigned the Internal Revenue Service (IRS) to make paying your taxes more fun, accessible and, above all, simple. Here’s what we came up with.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jason Cieslak, president of the Pacific Rim, about if and when brands should take a stand politically.
Five of the top 20 US advertisers, which collectively make up approximately 7.5% of US ad spend, have stopped partnering with Google, resulting in a $750 million loss. This type of financial impact calls for rapid change and innovation. Siegel+Gale’s brand experts offer their opinions on brand safety in the era of programmatic advertising.
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Pamela Yau, associate business analytics & insights strategist, discusses how women can build brand equity for the female brand.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In this Simplifiers interview, I speak withMatt Jauchius, CMO of Hertz.
In honor of Women’s History month and International Women’s Day, Siegel+Gale gathered #BeBoldForChange panels of senior female marketing leaders to discuss their proudest achievements, both as women and business leaders. As part of the program, we asked these leaders what advice they’d give to their younger selves. Here’s what they had to say.
The intersection of politics and branding is ripe this year. From legal action against President Trump’s executive orders to numerous Super Bowl ads, many brands have chosen to take a stance in the current political climate. Personal politics aside, this is a good opportunity to reflect on recent consumer research and summarize key takeaways for your brand.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Mark Evans, marketing director of Direct Line Group.