Sign up for Simply Smarter, our bi-weekly newsletter on brand strategy and design.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Aaron Hall, director of naming, about our naming engagement with nonprofit agency Russ Reid & Grizzard.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Roman, CMO at Lenovo.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Alicia Tillman, CMO at SAP.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Matthias Mencke, group creative director in L.A., on the strategy he employed when redesigning the Recording Academy’s visual identity.
Few marketers would question the value of a strong brand. But assessing the financial contribution of brand has remained elusive. As the idea of brand moves from words and pictures to the totality of a customer’s experience, making brand ROI tangible is critical for CMOs.
With the new year comes a new opportunity to start good habits and end bad ones. As brand consultants, who nerd out over industry trends and study what the best and the brightest do to climb to the top, we’re very opinionated about what companies should stop and start doing to improve their business. So we asked our practitioners what they foresee successful companies will do in 2018.
Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.
The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Henry Gomez, EVP – Chief Marketing and Communications Officer atHewlett Packard Enterprise.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Leslie Berland, CMO at Twitter.
Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace.
Request a meeting
