In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in “consumerization” in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today’s rapidly changing media landscape.
Kevin Grady, global executive creative director, talks to CNN about redesigning the FDA’s nutrition label, and how this simplification of design has lead to a more accurate and useful labeling system.
In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.
In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.
In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization.
In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and breaks down the three types of research and what they can reveal to brand managers.
In this episode of Brand Matters, we follow up our last conversation with Clive Ronald, Executive Creative Director, EMEA, further exploring how brands can maintain relevance in a rapidly changing marketplace through flexibility, clarity, and simplicity.