How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. LogosNow sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
In this piece, originally published on MarketingProfs, global CMO Margaret Molloy explores the benefits of simplicity and how the disruptor trend figures into it so significantly.
NEW YORK CITY, NY, MAY 29, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the release of a new global research study that offers definitive insights into the value consumer connections bring to business-to-business companies. Siegel+Gale’s B2BNow study shows that B2B brands that are familiar and relevant to consumers are more likely to be […]
#B2BNow study draws on nearly 9,500 consumer respondents, 450 business decision makers, and 64 B2B-focused brands. The research determines how familiar consumers are with the brands, how connected they feel to the brands, and the impact this has on B2B decision makers.