Media Mentions
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022
Media Mentions
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022
Media Mentions
Immersive experiences: Escapism with brand ROI
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued
Jenna Isken
May 2022
Media Mentions
Immersive experiences: Escapism with brand ROI
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued
Jenna Isken
May 2022
Media Mentions
Talking about an evolution
A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022
Media Mentions
Talking about an evolution
A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022
Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued
Ben Osborne
April 2022
Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued
Ben Osborne
April 2022
Media Mentions
How brands can use their privilege in the fight for women
This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued
Margaret Molloy
April 2022
Media Mentions
How brands can use their privilege in the fight for women
This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued
Margaret Molloy
April 2022
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued
Aaron Hall
February 2022
Media Mentions
By playing a long game, the Commanders scored big with their rebrand
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued
Aaron Hall
February 2022
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
Media Mentions
Organic Retail: Ten steps to consider for modern retail brands to win
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022
Media Mentions
Measurement over management: Utilizing research to drive brand engagement
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
Media Mentions
From premium products to premium experiences, consumers want radical simplicity
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
Media Mentions
Five minutes with: Sophie Lutman on removing complexity
Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.
Sophie Lutman
December 2021
Media Mentions
Five minutes with: Sophie Lutman on removing complexity
Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.
Sophie Lutman
December 2021