Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.
Margaret Molloy
July 2021
S+G Blog
Trust exercise: How marketers can inspire trust in their brands
Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.
Margaret Molloy
July 2021
S+G Blog
Future of Branding: Pride 2021
On June 29th, I welcomed five LGBTQ+ marketing leaders for the third annual Pride Edition of our Future of Branding roundtable. During our extensive conversation, we reflected on how brands have been observing Pride month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June.
Margaret Molloy
July 2021
S+G Blog
Future of Branding: Pride 2021
On June 29th, I welcomed five LGBTQ+ marketing leaders for the third annual Pride Edition of our Future of Branding roundtable. During our extensive conversation, we reflected on how brands have been observing Pride month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June.
Margaret Molloy
July 2021
Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.
Siegel+Gale
June 2021
S+G Blog
No Juneteenth messaging this year? How to get ready for 2022
Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.
Siegel+Gale
June 2021
The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.
Margaret Molloy
May 2021
S+G Blog
The role of brand in combating climate crisis
The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.
Margaret Molloy
May 2021
In an increasingly complex landscape where brands rely on multiple internal and third-party data sources to guide customer decisions and stay relevant, we are presented with a potential paradox to manage. How to move forward with a model built around data capture and tacit listening when audiences increasingly demand a more open and human relationship with brands?
Emma Lewis
June 2021
S+G Blog
Data and brand personalization: Where do we go from here?
In an increasingly complex landscape where brands rely on multiple internal and third-party data sources to guide customer decisions and stay relevant, we are presented with a potential paradox to manage. How to move forward with a model built around data capture and tacit listening when audiences increasingly demand a more open and human relationship with brands?
Emma Lewis
June 2021
S+G Blog
Pride 2021: Simple is proud
To celebrate Pride month this year, our global design teams created a series of virtual backgrounds inspired by the rainbow flag, psychedelia, pop art and beyond. We hope you enjoy this selection of vibrant designs from our best and brightest visual thinkers. You can view and download the full set of backgrounds here for your next Zoom, Slack or Teams call.
Siegel+Gale
June 2021
S+G Blog
Pride 2021: Simple is proud
To celebrate Pride month this year, our global design teams created a series of virtual backgrounds inspired by the rainbow flag, psychedelia, pop art and beyond. We hope you enjoy this selection of vibrant designs from our best and brightest visual thinkers. You can view and download the full set of backgrounds here for your next Zoom, Slack or Teams call.
Siegel+Gale
June 2021
S+G Blog
Future of Branding: Brand experience
As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.
Margaret Molloy
May 2021
S+G Blog
Future of Branding: Brand experience
As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.
Margaret Molloy
May 2021
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
S+G Blog
Healthcare M&A on the rise: 5 principles for creating a new brand that resonates
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
S+G Blog
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
S+G Blog
Sonoma County Winegrowers
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.
Siegel+Gale
May 2021
S+G Blog
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021
S+G Blog
Mer: Getting EV charging just right
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.
Siegel+Gale
May 2021