Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
S+G Blog
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?
Siegel+Gale
March 2023
S+G Blog
The importance of brand in a changing talent landscape
A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?
Siegel+Gale
March 2023
Strategist, Remi Dixon, shares ways brands can go from reactive to active on social justice issues.
Remi Dixon
February 2023
S+G Blog
Three ways brands can go from reactive to active on social justice issues
Strategist, Remi Dixon, shares ways brands can go from reactive to active on social justice issues.
Remi Dixon
February 2023
Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.
Samantha Starr-Shields
February 2023
S+G Blog
Building your house: where design and brand building intersect
Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.
Samantha Starr-Shields
February 2023
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
S+G Blog
How to protect and enhance brand value after a merger, split or spin-off
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
S+G Blog
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
S+G Blog
What is Web3—and why should you care?
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
S+G Blog
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.
Siegel+Gale
January 2023
S+G Blog
2023 predictions: The future of brand experience
Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.
Siegel+Gale
January 2023
When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.
Frankie Margotta
September 2022
S+G Blog
Foot Locker stands to lose more than shoes with Nike cutbacks
When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.
Frankie Margotta
September 2022