Recently, I had the opportunity to speak at the CMO Club Thought Leadership Summit in New York City—a yearly gathering of some of the world’s leading marketers. Joined by Siegel+Gale client Marty Homlish, Chief Experience Officer at HP, our topic was The quest for simplicity: The next frontier for brands. During the event, we discussed how we transformed the HP brand through the “Make it Matter” campaign, the importance of defining both purpose and promise for organizations, how healthy brands can see a significant return on investment, and of course, the benefits and challenges of simplifying one the world’s largest and most iconic brands. We’re proud of the work we’ve done with Marty and HP over the years, and it was a pleasure to be able to share this story and take questions from attendees. I hope you enjoy this video of the event as much as I enjoyed participating in it.
Howard Belk is Co-CEO and Chief Creative Officer at Siegel+Gale. You can follow him on Twitter @HowardBelk