Technology – the simplicity effect

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The most successful technology brands provide simpler communications and experiences to consumers.

In a world where consumers are increasingly savvy and multi-channel enabled, grabbing (and holding) their attention has never been trickier. Today’s landscape demands a simpler, more fluid and customer centric approach from brands. One that tells stories rather than sells statements; that welcome audience involvement, rather than trying to control and importantly one that embraces technology.

Siegel+Gale’s second annual Global Brand Simplicity Index highlights the positive impact that technology can have within the brand experience. It demonstrates how a growing, worldwide consumerist culture interacts and intersects with technology; both the sector and the brands with a technology focus are rising to the top of the index.

To read the full article by Philip Davies, originally posted by Fourth Source, click here.

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