Managing Director, Leadership, based in Beijing
For much of his career, Warren has focused on bringing international brands to China and building bridges to connect Chinese brands to the rest of the world. One of the most dramatic and visible examples of his work is the new brand strategy and identity for the Chinese Olympic Committee—a project whose stunning results were launched in the summer of 2008, right before the opening of the Beijing Games.
Today, as managing director for China, he applies his deep knowledge of communications and marketing to help build successful corporations in China and the United States. Warren’s ability to make connections between cultures while celebrating the distinct identity of each is apparent in how he views Siegel+Gale’s pillar of simplicity. “Everything is created from a simple baseline according to Taoism,” he says. “Simplicity leads to more freedom in people's minds and souls.” He’s committed to building brands that embody that principle in China’s complex emerging marketplace.
Before joining Siegel+Gale, he served as general manager of the Beijing office of GolinHarris, a global PR consultancy. He was also general manager of FutureBrand’s Beijing and Shanghai offices. Throughout his career, some of Warren’s many branding clients include Nestlé, InBev, Yili, Shanghai Pudong Development Bank, Chinese Olympic Committee, China Everbright Holdings, China World Trade Center, China Resources and DOW. He’s led marketing and communications work for China Unicom, China Mobile and Tsinghua Unisplendours, and, earlier, was co-founder and CEO of a software, system integration and internet solution company that specialized in serving local telecom corporations in China.
Warren earned his undergraduate degree in English literature from Beijing Normal College of Foreign Languages and an MA in communication studies from Bridgewater State College in Massachusetts (U.S.).