Global Director, Creative Services, Brand development, based in New York
It’s probably not a coincidence that Steffanie loves handcrafts, and fiber arts in particular. There’s something about weaving many threads together to create a work of art that perfectly reflects her role as the person ultimately responsible for implementing our clients’ brand identities across the globe. Whether she’s overseeing all creative services for our long-standing engagement with American Express or traveling the world to ensure that production work is always up to the highest standard, Steffanie has perfected the art of merging strict budgets, tight deadlines and diverse teams to execute branding programs. “There is,” she says, “always a way to get it done.”
As part of her responsibilities for American Express, Steffanie has led the production design teams for Delta, Air Canada, Cathay Pacific, Bradesco, Mexicana Go and Air New Zealand, to name a few. Her other Siegel+Gale clients have included Motorola, Pfizer and the US Mint.
Before joining Siegel+Gale Steffanie was creative services manager at Interbrand, where she managed production, multimedia and the photo studio while working on projects for Penske Oil, Wachovia, Ace Reinsurance, Texaco and many others. She has worked as a designer and creative director for a wide range of major firms and customers, including NJ Transit, the Hay Group, McCann-Erickson, Goldman Sachs, The Princeton Review—whose classroom spaces she redesigned—and the Joel Avirom graphic design boutique firm.
Steffanie graduated from Cooper Union with a BFA of fine arts in graphic design.