Global Director, Strategy and Insights, Brand development, Leadership, based in New York
Ask Russ about his first experience with branding and without hesitation he’ll mention a Coca-Cola promotional chalkboard that he bought when he was a youngster. “I coveted that chalkboard,” he says, “and I still own it today.” Even at an early age, Russ recognized the power of branded communications to engage the emotions.
Since becoming a marketing professional, Russ’s focus has been helping companies across the globe deliver remarkably clear and unexpectedly fresh brand experiences. His expertise includes corporate and brand positioning, communications strategy, account management as well as new product ideation and formulation.
Before joining us Russ was the chief strategy officer for Landor Associates. In this role he worked with teams around the world to drive business growth for leading companies such as Disney, DreamWorks, Barclays Bank, H&R Block, FedEx, Procter & Gamble, Wolfgang Puck and Yahoo! Russ held several other roles at Landor including brand group leader and executive director of Strategic Services.
Russ is a frequent commentator on brands, business and sustainability, and has been a guest lecturer at the University of California’s Haas School of Business and San Francisco State University. He has been quoted in Advertising Age, the New York Daily News, BusinessWeek, CMO magazine, and has appeared on CBS’s MarketWatch and CNBC’s Squawk Box. As an expert on brands and sustainability, Russ blogs for Fast Company magazine.
Russ earned his BA from the University of Minnesota and holds an MFA in design from Northwestern University. He also graduated from the Kellogg School of Management with a master’s degree in management.
The Conference Board's Extending Your Brand to Employees Conference provides a forum to hear from thought leaders about timely employer branding issues that every company faces. Don't miss Siegel+Gale's global strategy director Russ Meyer on Friday, May 17, 2013 from 9 – 10 am on the panel "Engaging Talent Through a Culture of Innovation for a High-Performing Workforce." Learn the success factors in creating a culture of innovation, develop effective internal and external idea sharing methods aligned with corporate strategy, explore links between a healthy workforce and high performing workforce and leverage your innovation and healthy culture to recruit and retain top talent.