Senior Strategist, Brand development, based in London
What does branding mean to Rana? For starters, it’s the opportunity to build world-class brands through a fusion of disciplined, strategic thinking and unencumbered creativity. But that’s not all. “When your work directly impacts the lives of millions of people around the world, you know you're really making a difference. That’s what inspires and motivates me.”
An expert at transforming client challenges into creative solutions, Rana brings a real-world consumer perspective into her well-honed sense of brand development. She understands how to create strategies that have measurable business impact and deliver insights that guide a company’s thinking, communications and behavior.
Before joining us Rana worked as a lead strategist for Wolff Olins in London. She executed projects for a wide array of global brands, including Barclays, Pepsico and PwC. She also worked closely with Triumph Motorcycles and Macmillan Cancer Support, the UK's leading cancer care charity, where her involvement spanned from brand development to internal engagement. Rana started her career as a qualitative researcher for The Nursery Research and Planning, unearthing insights to inform a range of communication campaigns.
Rana graduated from the University of Greenwich in London with a BA in marketing communications. Fluent in Farsi, Rana embraces her Persian roots and is equally proud of being a born and bred Londoner. While she enjoys traveling the world to explore and appreciate other cultures, she feels London is not a bad place to start.