Senior Interaction Designer, Digital, Simplification, based in New York
As a senior information architect in Siegel+Gale’s Simplification Group, Rachael creates user-centered solutions that satisfy customer expectations for utility and ease of use, while also supporting business requirements and brand strategy. She is involved in analyzing user needs and business objectives, including conducting interviews with stakeholders and users, developing content and workflow maps that indicate process and systems implications, navigation, and content relationships. Rachael’s clients have included the SEC, NASD, Allstate, Motorola and Genworth.
Before joining Siegel+Gale, Rachael was an interactive experience consultant at CoreBrand and an information design manager for Toys "R" Us.
Prior to graduate school, Rachael was a naval intelligence officer serving in a range of capacities, from overseeing the daily operation and long-range development of a library to supporting intelligence-gathering flights as part of UN peacekeeping operations over Bosnia.
Rachael holds a master of design in interaction design and a bachelor of humanities and arts in psychology and industrial design, both from Carnegie Mellon University.