Patrick McCabe

Strategy Director, Simplification, based in New York

Patrick’s 25 years and broad range of experience in branding are marked by his ability to break the constraints of convention without losing sight of a project’s practical goals. This is not surprising for a designer who counts a series of books about a boy growing up on the moon among his favorite boyhood reads. Patrick’s belief in the power of communications to inspire as well as inform is a driving force behind his considerable body of work as a brand architect, naming strategist, information designer and project manager.

Patrick first came to Siegel+Gale early in his career and stayed for 15 years, serving as lead strategist on a range of branding, design and naming projects for American Express and lead designer on simplification projects for Scotiabank, The Prudential, AT&T and Texas Utilities. He also developed visual identities for NorTel, NationsBank, The New Zealand Way and Lincoln Life, and helped Siegel+Gale win the competition to design a commemorative mark for the International Olympic Centennial in 1996.

Patrick returns to us after nine years at CoreBrand in New York, where he rose to the post of brand director. He was responsible for developing brand strategies to drive a range of messaging, identity, communications and corporate culture engagements for clients such as D&B, NewAlliance Bank, Catalent and Cengage Learning.

Patrick earned a BFA from The Cooper Union.


May 8th, 2012

Our Monopoly, ourselves

Around for more than 100 years, Monopoly has always been much more than a game. Its board design, playing pieces and rules have been revamped time and t...

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Siegel+Gale's Simplification services

Simplified communications win customers and influence their thoughts and behaviors. We cut through the volume and complexity of your information—reorganizing, customizing and streamlining communications to make them clearer and more relevant.

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Our multidisciplinary team transforms touchpoints through strategy, information design, plain language writing and data visualization.

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