Nikolas Contis

Global Director, Naming, Brand development, Leadership, based in New York

Nik Contis brings more than 24 years of strategic branding and naming experience to Siegel+Gale’s worldwide clients. It’s likely you have used, owned, ridden in, or even eaten something Nik has named.

At Siegel+Gale, Nik leads a fully dedicated, globally integrated naming team. He oversees all consumer, B2B and corporate naming assignments across eight Siegel+Gale offices. Though Nik holds a leadership position, he is a practitioner at heart and by trade. Rarely does a naming assignment come through Siegel+Gale’s doors that Nik doesn’t get his hands on directly, sleeves rolled up.

Throughout his career, Nik has run major naming assignments for clients like Levi’s, The Gap, Pepsi, Cocal-Cola, VH1, Tyra Banks, Toyota, Honda, Palm, Liz Claiborne, Procter & Gamble, Microsoft, J. Crew, Nestlé, Intel, Motorola, Epson, HP, SAP, American Express, Blackberry, Nokia, CVS/Caremark.

In 2014, Nik is most proud of the world-class work his team delivered in changing the names of YouSendIt to Hightail, Coinstar to Outerwall, Brian’s Wish to Shatterproof, NHR to Curvature, Clean Energy Renewable Natural Gas to Redeem, InfraREIT Capital to Captra Capital, and Demand Media’s high-profile spinoff, Rightside.

Before joining Siegel+Gale, Nik held a senior position at Lexicon Branding in Sausalito CA, where he managed global brand naming and consumer research programs. Prior to Lexicon, Nik spent his early years in sunny Los Angeles, managing marquee branding and packaging design programs for clients like MoMa, Laundry by Shelli Segal, Disney Consumer Products, Columbia TriStar, Playboy International Television, Sony Computer Entertainment, Hugo Boss, Clorox, Bell Helmets and The Venetian Hotel and Casino in Las Vegas.

Nik has recently moved from the redwoods of San Francisco and Marin County to our global headquarters in NYC. He, his wife and his and two daughters now happily reside in Park Slope. Nik holds a bachelor’s degree with honors in English from the University of California, Los Angeles.


June 20th, 2013

A critique of pure reason (Part 3)

Picking up from my last post…to uncover the creative and strategic assets of a brand name candidate via research, th...

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February 27th, 2014

What’s in a Name?

The brand name is the most ubiquitous and visible element in a brand strategy, so it is important to get it right. Nikolas Contis of Siegel+Gale San Francisco outlines some best practice in brand naming

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June 4th, 2012

MRA 2012 Annual Conference and Expo

Every year, the Marketing Research Association (MRA) holds its annual conference, bringing together more than 700 survey and opinion researchers to provoke new ideas and shape the future of the industry. Siegel+Gale's Global Director of Research Insights Lisa Bertelsen and Global Director of Naming Nik Contis will co-present the session "What’s In a Name? Unlocking powerful brand names through market research" in the Research Leadership track on June 5. The session will look at naming from the perspective of a market researcher and seasoned "namer," offering guidance on name evaluation and research design.

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World-class brands don't happen by chance; they're built with purpose. Done right, strategy is creative and creative is strategic. We develop and implement brands that are elegantly simple and unexpectedly fresh.

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