How does Mike get in touch with his inner self? By trekking to the world’s highest peaks, including the mountains of the Himalaya, Kilimanjaro, Rainier and the Peruvian Andes. The skills he has learned as a mountaineer—analyzing next steps, questioning whether things are really what they appear to be—serve him well in his role as senior research strategist, where critical thinking is paramount in determining how consumers connect with brands. Since joining us, Mike has contributed his expertise on projects with Hewlett-Packard, Yahoo! and the Internal Revenue Service.
Before coming on board at Siegel+Gale, Mike was the associate director of Sony Music Entertainment’s Global Research & Insights Lab, where he designed qualitative and quantitative research across international markets and helped develop marketing strategies for musical artists Kelly Clarkson, Chris Brown and Jackie Evancho. Earlier in his career Mike worked at OMD, a division of Omnicom, managing a wide range of research projects for such leading brands as Apple, Visa, Pepsi and Nissan.
Mike earned a BBA in marketing from Kent State University. When he’s not looking for the next mountain to climb, Mike is studying for an MS in applied social research at Hunter College of the City University of New York.