McNeal’s first experience with brand development came in junior high, when, not content to remain mere consumers of comic books, he and his brother formed their own comic book company. The brand name, logo and signature style they created were so strong that one of their books is a permanent part of the Lynn R. Hansen Underground Comics Collection of Washington State University Library’s special collections archive—and they even sold a few.
Since then, McNeal has translated his natural business instincts and affinity for design into expertise in graphic design, marketing, web design and project management. As a senior strategist, he pulls from each of these disciplines to craft strategic and integrated branding solutions for our clients.
Since joining Siegel+Gale, McNeal has worked for several clients including Microsoft, Dow AgroSciences, McAfee, Genworth Financial, Yahoo! United Talent Agency, Activision and PayPal. McNeal previously served as a project manager at FoxSports.com, where he managed the design, development and implementation of customized promotional campaigns for major advertisers such as Gillette, FedEx and Microsoft, as well as major sports leagues including the NFL, MLB, NBA and NHL. He also worked as a web developer at ING Advisors Network, the US brokerage division of ING, developing corporate communications and regulatory updates.
McNeal was also a graphic designer and front-end developer at Broadband Sports, a first-of-its-kind social media, e-commerce and fan loyalty platform for sports stars including Kobe Bryant, Roger Clemens, Troy Aikman, Sergei Fedorov, Michael Waltrip and Anna Kournikova. While at Broadband Sports, McNeal oversaw the design and development of the first website for the world-famous Dallas Cowboys Cheerleaders.
McNeal graduated from Carnegie Mellon University with a BFA in graphic design, and received his MBA from the University of Southern California. He is a regular columnist for ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research and reference in the world.
Follow McNeal on Twitter: @McMaddox
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Retailers, manufacturers and technology firms gather at the Brand Activation Association's "Marketing to the Omni-Channel Shopper" event June 12th and 13th to learn how organizations are leveraging technology to impact all stages of the shopper journey. Join Siegel+Gale senior strategist McNeal Maddox as he attends this industry event and shares his knowledge on how brands can create strategies and experience influence the customer journeys, both online and offline.