Matthew Huss

Strategy Director, Brand development, based in New York

Matt has over 10 years of experience developing world-class brands and marketing strategies for leading companies.

At Siegel+Gale, he has led dozens of major branding assignments for US and multinational B2B and B2C clients across industries including Energy, Healthcare, Travel & Leisure, Technology, Financial Services, Industrial Manufacturing, Telecommunications and Professional Services.

Matt has developed corporate brand strategy and identity programs for clients including Allstate, American Express, Cummins, Dubai Telco, EmblemHealth, Enterprise Rent-A-Car, Ethicon, Hilton, Intelsat, Johnson & Johnson, SAP, and Terex.

In his current role as Strategy Director, Matt’s responsibilities including leading multi-disciplinary teams of strategists, designers, interactive and simplification experts, conducting qualitative and quantitative research, generating powerful insights and ideas, developing corporate and product brand strategies, and overseeing all strategic engagements.

His passion is helping companies uncover the distinctive truths about their brands and positioning them for leadership.

Currently, Matt is leading a study to identify how companies can more effectively leverage brand and drive it through their organization.

Matt is a Russian speaker who has lived, worked, studied and/or conducted business in Russia, Czech Republic, United Arab Emirates and Saudi Arabia.

He earned his B.A. in Philosophy from Brandeis University and his M.A. in Russian Literature from Cornell University.

Blogs

April 13th, 2012

Doing good by being simple

This week, I had the opportunity to hear former President Bill Clinton speak at the China-US Business Leaders Roundtable in New York City about the organization he created, the Read more

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White papers

December 9th, 2011

Driving Millennial Motivation: Purpose is Essential

Companies locked in a competitive war for top talent are finding Millennials reluctant recruits. Undoubtedly, some battles are still won with salaries and benefits. However, the industry’s overall strategy must begin with an appeal to the hearts and minds of all current and prospective employees with a clear and compelling declaration of Purpose.

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Events

March 28th, 2012

Customer Engagement Technology World

Customer Engagement Technology World (CETW) focuses on leveraging the integration of emerging media across multiple channels to activate customer engagement. Matthew Huss, Strategy Director, Siegel+Gale and Rob Harles, Global Head of Social Media, Bloomberg LP, will headline the closing keynote session on Thursday, March 29th. Creating a Single Brand Experience – Maximizing mobile and social media will address managing your brand to include new touchpoints such as social media and mobile.

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Siegel+Gale's Brand development services

World-class brands don't happen by chance; they're built with purpose. Done right, strategy is creative and creative is strategic. We develop and implement brands that are elegantly simple and unexpectedly fresh.

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