Mary passionately believes that design can have a direct and meaningful impact on people—a belief she put in practice when she worked for Design for Democracy to help establish design standards for national election ballots, which were accepted by Congress. Her extraordinary ability to see the human dimension of design is at the heart of her user-centered approach to digital technology. Mary constantly challenges herself and her team to find simple solutions that synthesize design and strategy to create a uniquely engaging brand experience.
At Siegel+Gale, she has worked on strategic branding engagements for American Express, United and the IRS. Before joining us, Mary was the creative manager for Martha Stewart Living Omnimedia’s Digital group, where she defined and implemented digital strategies to reinforce the brand and bring enthusiasts together.
Mary began her career as a technical writer for Kodak’s Healthcare division before switching to marketing. She helped pioneer the internet boom as an information architect at Avenue A | Razorfish, where she worked with Cisco, Charles Schwab, Palm and the Southern Poverty Law Center. Mary also served as a senior design analyst at Frog Design, where she crafted solutions for General Electric, Philip Morris and others.
Mary holds a BA in business management from the University of St. Thomas, and a master’s degree in design, communication planning and information design from Carnegie Mellon University.