Senior Strategist, Brand development, based in Los Angeles
Lisa Kane joined Siegel+Gale New York as an analyst in the strategy group, and was promoted soon thereafter to strategist. Today, as a senior strategist based in Los Angeles, Lisa works to understand what makes her clients’ organizations tick, and then figures out the best, most strategic way to articulate the resultant truth. Since joining Siegel+Gale, she has worked with a wide variety of clients, such as SAP, Quest Diagnostics, LexisNexis, EmblemHealth, breastcancer.org, Gates Corporation and Walgreens.
Prior to joining Siegel+Gale, Lisa worked in the marketing department of the Intrepid Sea, Air & Space Museum as a marketing assistant and later as the manager of membership development. The primary function of her role was to create marketing programs and events to help grow the membership base.
Lisa holds a bachelor of arts in political science with a minor in communications from Tufts University, and a master’s degree in strategic communications from Columbia University.
With the pace of technological advancement today, no one is safe from an utterly disruptive innovation that completely changes the way people experience a brand. But it’s not enough to think abou...