Group Strategy Director, EMEA, Brand development, based in London
Ask Liana about her heritage, and she will passionately and proudly declare her Sicilian roots, which keep her grounded as she crisscrosses the globe to spread her branding expertise.
Liana is particularly inspired by opportunities in emerging markets. Her ability to think creatively and illuminate the value of what companies do and deliver has resulted in effective branding strategies for numerous organizations and institutions.
Before joining us, Liana was head of consulting at Dragon Rouge. Among her high-profile global assignments was working with Dubai-based real estate developer Nakheel to launch Palm Jumeirah, the artificial archipelago shaped in the form of a palm tree. She also helped launch SkyLink the first and largest 3G mobile brand in Russia.
Prior to Dragon Rouge, Liana held senior client-side brand management positions at Visit London, British Airways and TUI Travel.
Liana is most inspired by life as you find it. The best creative stimulus there is.
Telecoms is a complex industry by nature. The lines of distinction have blurred and as a result, so have customer relationships. Not to mention the pressure on prices and the complexity that faces the consumer as a result. So, in such a cluttered space, what can you can you call upon to differentiate, with what do you call upon to create value? The answer we believe is brand. Join Liana Dinghile, Group Strategy Director EMEA, to discover the commercial, operational and experiential value of reducing complexity by deploying the principles of Simplicity.