Liana Dinghile

Group Strategy Director, EMEA, Brand development, based in London

Ask Liana about her heritage, and she will passionately and proudly declare her Sicilian roots, which keep her grounded as she crisscrosses the globe to spread her branding expertise.

Liana is particularly inspired by opportunities in emerging markets. Her ability to think creatively and illuminate the value of what companies do and deliver has resulted in effective branding strategies for numerous organizations and institutions.

Before joining us, Liana was head of consulting at Dragon Rouge. Among her high-profile global assignments was working with Dubai-based real estate developer Nakheel to launch Palm Jumeirah, the artificial archipelago shaped in the form of a palm tree. She also helped launch SkyLink the first and largest 3G mobile brand in Russia.

Prior to Dragon Rouge, Liana held senior client-side brand management positions at Visit London, British Airways and TUI Travel.

Liana is most inspired by life as you find it. The best creative stimulus there is.

Events

March 8th, 2012

The Economist – The Big Rethink: Consumers

Consumers define your business. Do you understand them? How is your company responding to the constantly changing consumer? This year’s Big Rethink event features the theme Rethinking how imagination and creativity can engage consumers. Join Siegel+Gale Group Strategy Director Piers Guilar, along with an inspiring panel of executives from Virgin Media, The Economist, HSBC and more, to learn how your company can effectively engage its consumers.

Event details

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Siegel+Gale's Brand development services

World-class brands don't happen by chance; they're built with purpose. Done right, strategy is creative and creative is strategic. We develop and implement brands that are elegantly simple and unexpectedly fresh.

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