Group Strategy Director, EMEA, Brand development, based in London
Ask Liana about her heritage, and she will passionately and proudly declare her Sicilian roots, which keep her grounded as she crisscrosses the globe to spread her branding expertise.
Liana is particularly inspired by opportunities in emerging markets. Her ability to think creatively and illuminate the value of what companies do and deliver has resulted in effective branding strategies for numerous organizations and institutions.
Before joining us, Liana was head of consulting at Dragon Rouge. Among her high-profile global assignments was working with Dubai-based real estate developer Nakheel to launch Palm Jumeirah, the artificial archipelago shaped in the form of a palm tree. She also helped launch SkyLink the first and largest 3G mobile brand in Russia.
Prior to Dragon Rouge, Liana held senior client-side brand management positions at Visit London, British Airways and TUI Travel.
Liana is most inspired by life as you find it. The best creative stimulus there is.
Classic luxury brands, from Rolex to Chanel, are embracing new platforms and developing creative solutions so their brand’s history, values and aesthetic reach new consumers
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis. Liana Dinghile, EMEA Group Strategy Director will be sharing insights on the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favor as well as the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level.