Liana Dinghile

Group Strategy Director, EMEA, Brand development, based in London

Ask Liana about her heritage, and she will passionately and proudly declare her Sicilian roots, which keep her grounded as she crisscrosses the globe to spread her branding expertise.

Liana is particularly inspired by opportunities in emerging markets. Her ability to think creatively and illuminate the value of what companies do and deliver has resulted in effective branding strategies for numerous organizations and institutions.

Before joining us, Liana was head of consulting at Dragon Rouge. Among her high-profile global assignments was working with Dubai-based real estate developer Nakheel to launch Palm Jumeirah, the artificial archipelago shaped in the form of a palm tree. She also helped launch SkyLink the first and largest 3G mobile brand in Russia.

Prior to Dragon Rouge, Liana held senior client-side brand management positions at Visit London, British Airways and TUI Travel.

Liana is most inspired by life as you find it. The best creative stimulus there is.

Blogs

August 2nd, 2012

Inspired by disheveled elegance


The time is upon us to celebrate courage, determination and immense achievement during the 2012 Olympic Games and the upcoming Read more

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White papers

February 27th, 2014

Create a Different Experience


Classic luxury brands, from Rolex to Chanel, are embracing new platforms and developing creative solutions so their brand’s history, values and aesthetic reach new consumers

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Events

March 24th, 2015

The Financial Services Forum: Annual Members’ Conference


Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis. Liana Dinghile, EMEA Group Strategy Director will be sharing insights on the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favor as well as the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level.


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Siegel+Gale's Brand development services

World-class brands don't happen by chance; they're built with purpose. Done right, strategy is creative and creative is strategic. We develop and implement brands that are elegantly simple and unexpectedly fresh.

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