Lauren McDermott

Account Director, Relationship management, based in London

Lauren’s approach to project management was partly forged on the playing fields of Penn. There, as co-captain of the Quaker varsity lacrosse team, she learned the value of planning, organizing and managing resources to achieve the team’s goals.

Lauren has led successful branding initiatives for a wide range of leading companies, clearly and efficiently setting key priorities, asking the right questions and listening carefully to achieve great results. Her client roster includes American Express, Abdul Latif Jameel, the World Health Organization and London & Partners, who have all relied on her solid strategic insight and expert communication skills to achieve their goals.

Before joining us Lauren worked at TargetRx, a pharmaceutical marketing and advertising research company, where she directed online research engagements for clients such as Pfizer, Wyeth, Novartis and Johnson & Johnson. Earlier in her career Lauren helped manage the marketing of the Latina pop singer Shakira.

Lauren earned a BA in sociology from the University of Pennsylvania, where she also minored in art history. She is a worldwide traveler, passionate photographer and has ascended the Talkeetna Mountains in Alaska and the 14,451 volcanic cone of Mt. Rainier in the state of Washington.

Follow Lauren on Twitter: @lmmcdermott


February 28th, 2013

What can brands learn from wildlife photography?

The Natural History Museum in London just finished accepting submissions for its annual Wildlife Photographer of...

Read more

0 comment(s)

Siegel+Gale's Simplification services

Simplified communications win customers and influence their thoughts and behaviors. We cut through the volume and complexity of your information—reorganizing, customizing and streamlining communications to make them clearer and more relevant.

Learn more