Lana Roulhac

Design Director, Brand development, based in Shanghai

When Lana attends a meeting everyone knows what to expect—a burst of great ideas combined with exceptional vision, imagination and insight. And that’s just the tip of the iceberg for what she contributes to every project, large or small.

Whether designing a new logo for a national non-profit or grinding through guidelines on a tough deadline, Lana’s intuitive creative style—as well as her grace and humor—always shine through. At home with a mouse or a pencil and paper, she brings art to design.

Since joining us Lana’s breakthrough work has enhanced and illuminated the core tenets of many leading brands, including American Express, Allstate, SAP, the Y, CooperVision, Dominion Energy and AARP. She was part of the team that won REBRAND 100’s 2010 Best of Award for Turnaround for Children’s identity as well as the 2010 DBA Design Effectiveness Award (Bronze Medal) for Phoenix House’s corporate brand identity design. Lana currently works in our Shanghai office, creating powerful visual systems and identities for brands in China. 

Lana earned a master’s degree in design, art direction and illustration from the Portfolio Center in Atlanta. She graduated from Florida Agricultural and Mechanical University with a BA in fine art.

Siegel+Gale's Brand development services

World-class brands don't happen by chance; they're built with purpose. Done right, strategy is creative and creative is strategic. We develop and implement brands that are elegantly simple and unexpectedly fresh.

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