Kevin Bray

Senior Interaction Designer, Simplification, based in New York

Inspired by “the street, the wind and the flow of people,” Kevin Bray learned the art of distilling swirling masses of information to their most essential elements through his training as a photographer. He credits the chair of the MFA photography department at the School of Visual Arts, Charles Traub, for drilling the power of simplicity into his head: “He had a number of memorable sayings, including ‘Don’t gild the lily.’ I took it to mean that a good photograph will stand on its own strength; no embellishments needed.”

Kevin comes to us from SapientNitro where he worked with clients like GM, Allianz, the Wall Street Journal and TV Guide. The native Texan’s goal is “to make things easier,” and as a Senior Information Architect at Siegel+Gale, he has the opportunity to do just that for global clients like HP and American Express.

Kevin holds an MFA in photography and related media from the School of Visual Arts, a BFA in photography from the University of New Mexico and a BA in philosophy from the University of Texas. His favorite fictional hero is Don Draper, as “he always seems to know when to talk, and when to stay silent.”

Siegel+Gale's Simplification services

Simplified communications win customers and influence their thoughts and behaviors. We cut through the volume and complexity of your information—reorganizing, customizing and streamlining communications to make them clearer and more relevant.

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Meet the Simplification team.

Our multidisciplinary team transforms touchpoints through strategy, information design, plain language writing and data visualization.

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