Global Executive Creative Director, Brand development, Leadership, based in New York
Justin joined Siegel+Gale in 2005, driven by the chance to work creatively on a global scale. It’s an opportunity he’s leveraged to the benefit of Siegel+Gale clients across North America, Europe and the Middle East. His expertise at leading complex engagements marries an unconventional visual sense with leadership skills honed over two decades of work in branding. He and his teams approach each project from all angles, creating brand identities that exemplify the inventiveness and bold, unexpected viewpoints that are Siegel+Gale’s hallmarks.
Since joining Siegel+Gale, Justin’s clients have spanned industries and continents, including the groundbreaking King Abdullah University of Science and Technology in Saudi Arabia as well as Intelsat, GE Real Estate, Ingersoll-Rand, Tata Consultancy Services, Chemtura, SunTrust Bank and Tres Rios luxury hotels. While based in our London office, Justin led projects for the International Islamic Trade Finance Corporation and Dubai Event Management Corporation. He moved from London to our Dubai office in 2009 to build Siegel+Gale’s creative capabilities and oversee work for Du Telecom, Qtel and Abu Dhabi Department of Economic Development. In the UAE he was a frequent lecturer and radio talk show panelist. In 2010, Justin relocated once again, this time to our New York headquarters to fill the role of global executive creative director and lead Siegel+Gale’s global charge in delivering work that’s bold, simple, fresh and exciting.
Before joining Siegel+Gale, Justin served as creative director at Carbone Smolan Agency. During his 15 years there he led the conceptual development, design and production of identity programs, print communications, branded environments and interactive experiences for clients such as Kodak, Sesame Workshop, Disney, The Chicago Symphony Orchestra and I.M. Pei’s Miho Museum in Shiga, Japan.
Justin holds a BFA from the University of the Arts in Philadelphia and individual certificates from the Rhode Island School of Design and Parsons School of Design.
In conversation: “Dance of the Weave” photographer Briana Blasko and creative director Justin Peters
For all the talk about the power of branding to drive progressive corporate culture, innovative product development, and unwavering customer loyalty in the Middle East—there are precious, few examples of brands that have committed much beyond a logo and tagline—and as a result, few are reaping any real benefit from their investment other than a bit of visual recognition.
Following last year's focus on the Social Consumer, this year's Pivot Conference will chart the rise of Social Business. Social Business is more than building a Facebook page or launching a Twitter account—it's a unified approach across multiple departments requiring investments and yielding engaged, empowered and successful customers, employees and other influencers. Look for Vice President, Business Development – Digital Erik Semmelhack to discuss where social is headed in 2013. Be sure to view Thomas Mueller, Justin Peters and Russ Meyer's Studio Spotlight session that explores "The Urgency of Simplicity." Also, hear from Russ Meyer and Brian Rafftery as they present the session "Is Social Simple Enough?" In this presentation, attendees will learn where each of the major search and social networks rank on the 2012 Global Brand Simplicity Index (a study of over 6,000 consumers in 7 countries), why they rank as they do and how their rankings have changed from last year’s study.