Justin Peters

Global Executive Creative Director, Brand development, Leadership, based in New York

Justin joined Siegel+Gale in 2005, driven by the chance to work creatively on a global scale. It’s an opportunity he’s leveraged to the benefit of Siegel+Gale clients across North America, Europe and the Middle East. His expertise at leading complex engagements marries an unconventional visual sense with leadership skills honed over two decades of work in branding. He and his teams approach each project from all angles, creating brand identities that exemplify the inventiveness and bold, unexpected viewpoints that are Siegel+Gale’s hallmarks.

Since joining Siegel+Gale, Justin’s clients have spanned industries and continents, including the groundbreaking King Abdullah University of Science and Technology in Saudi Arabia as well as Intelsat, GE Real Estate, Ingersoll-Rand, Tata Consultancy Services, Chemtura, SunTrust Bank and Tres Rios luxury hotels. While based in our London office, Justin led projects for the International Islamic Trade Finance Corporation and Dubai Event Management Corporation. He moved from London to our Dubai office in 2009 to build Siegel+Gale’s creative capabilities and oversee work for Du Telecom, Qtel and Abu Dhabi Department of Economic Development. In the UAE he was a frequent lecturer and radio talk show panelist. In 2010, Justin relocated once again, this time to our New York headquarters to fill the role of global executive creative director and lead Siegel+Gale’s global charge in delivering work that’s bold, simple, fresh and exciting.

Before joining Siegel+Gale, Justin served as creative director at Carbone Smolan Agency. During his 15 years there he led the conceptual development, design and production of identity programs, print communications, branded environments and interactive experiences for clients such as Kodak, Sesame Workshop, Disney, The Chicago Symphony Orchestra and I.M. Pei’s Miho Museum in Shiga, Japan.

Justin holds a BFA from the University of the Arts in Philadelphia and individual certificates from the Rhode Island School of Design and Parsons School of Design.