Julie’s first stab at writing came in fourth grade, when she wrote an instructional manual explaining how to sneak a giraffe out of the zoo (a complex process involving peanut butter and jelly sandwiches, shrinking powder and a handsaw). She grew up to become a classical actor before returning to writing full time. The combination of her early inclination toward storytelling and her theater background gives her an unconventional and multifaceted approach to bringing an organization’s true voice to light—and to life.
“You can put on a costume, but if you haven’t done the work of building a character who moves and breathes—who exists—in ways that are precise, authentic and distinct, audiences won’t buy that costume as a fully realized human being,” she says. “That kind of authenticity and precision is even more important for organizations. They don’t start with an audience that’s predisposed to suspend its disbelief.”
Since arriving at Siegel+Gale, Julie’s worked on a diverse set of projects for a client list that includes multiple American Express business lines, Aetna, Sony Rewards, Eaton and CooperVision. An accomplished teacher as well as a writer, she’s led the development of Siegel+Gale’s approach to Brand Voice training, with eye-opening work for Motorola that led to an extensive Voice training program, a writing help desk and several high-profile writing assignments. She also played a leading role in the company's engagement with Girls Write Now, a nationally recognized NYC nonprofit.
Before joining S+G, Julie spent several years as a marketing writer in the financial sector while continuing to write and perform her work in and around New York. Her solo show RED WHITE BLACK & BLUE was named to CitySearch.com’s “Best of New York.”
Julie holds a certificate in acting from the Royal Academy of Dramatic Art, an MFA in nonfiction from the New School and a red belt in Taekwondo.