Group Director, Content, Digital, Simplification, based in New York
As an identical twin, Jennifer’s experience with branding started early. “We learned to carve out our own clear identities,” she says. Then she sought out the advertising program at the University of Oregon—and that early experience became a lifelong passion. As a senior information architect, Jennifer combines meticulous analysis with an appetite for challenges (Ironman triathlons? Check. Learning new languages for fun? Hello, Arabic!) to create brand writing that’s precise and engaging, and fully expressive of a brand’s unique core.
Jennifer joins us after six years partnering with agencies including Wolff Olins, Mother, O Group, Spring Design Partners and Cubism Group. She also worked directly with marketing teams at WaMu, Kraft, Pitney Bowes, Newton Vineyard, Nations Academy, RecycleBank, Woman Within and Felissimo. Before her freelance work she served as a senior copywriter at Anomaly, where she wrote for Dasani, the New York Times, Virgin America and Gold Peak Iced Tea. Jennifer joined Anomaly from G2 Worldwide, where she spent four years as a junior and senior copywriter working for clients such as Absolut Vodka, the 92nd Street Y, Kmart, Krups, McAfee Software and Ramada.
Jennifer earned a BA from the University of Oregon, studied abroad at the University of Belgrano in Argentina, and holds additional professional certification from the School of Visual Arts. She teaches classes in copywriting, advertising and creative marketing at MediaBistro and is a published photographer.