Jeannette Tsuei

Senior Research Strategist, Research, based in Los Angeles

If you ask Jeannette what started her on a path in research, she'll tell you she has a curious nature and a knack for trying anything once, or twice.

Jeannette developed her roots in anthropological research by studying how children from diverse cultural backgrounds learn. For the past five years, she’s been studying a different audience—consumer and corporate groups. She now applies the same analytic rigor to understand how people experience brands.

At Siegel+Gale, Jeannette creatively blends qualitative and quantitative methodologies, infusing her varied experiences to figure out what it’s like to be someone else—essentially, becoming her clients’ audiences to provide the most valuable insights possible. She has taken this multifaceted approach in her work with Dow Chemical and Bridgepoint Education.

Before joining us, Jeannette conducted research programs for a panoply of brands across numerous industries, including Dell, Williams Sonoma, NBC Universal, Citigroup, Comcast, Honda, Mars Inc., Microsoft and Ketel One.

Jeannette received an MA in anthropology and education from Columbia University and a BA in anthropology from UCLA.

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