Senior Strategist, Naming, Brand development, based in San Francisco
Music has always been a powerful influence in Jason Hall’s life. As he says, “Music has the ability to change your state of being in real and meaningful ways.” The same can be said of Jason’s expertise in marketing, which ranges from brand name development and online marketing to social media and website management. He understands how all these elements come together to create a brand that tells a unique and memorable story.
Throughout his career Jason has solved global naming challenges for a diverse roster of clients, including Coca-Cola, Hewlett-Packard, Nokia, Monsanto, Starbucks, SC Johnson, Toyota, EA and Procter & Gamble. He came to us from Goodby, Silverstein & Partners, where he worked on the Hewlett-Packard IPG account. Before that, Jason was an account manager and creative at Lexicon Branding, where he was instrumental in the development of brand names for clients such as Microsoft, Nestlé Purina and Viacom.
Earlier in his career, Jason executed multi-million dollar promotional campaigns as a marketing and management executive in the music industry. In 2004, he was voted “Promotion Executive of the Year” by his industry peers.
Jason holds a BS in business management with an emphasis in communication.